A gift is the token of appreciation that you give to someone who has helped you in a significant way, or to someone you love. From birthdays and anniversaries to graduations and new jobs, there is always a reason to show your gratitude or support by giving a token of appreciation. African culture has its own take on the tradition of gift-giving. In Africa, gifts are not limited only to special occasions such as birthdays or weddings. Africans are known for the elaborate artwork and beautiful details that adorn the artifacts from their respective cultures. As a result, it comes as no surprise that their gift-giving culture is quite elaborate as well.
Giving gifts was not a common practice in Africa. However, as the continent opened up to foreign traders and settlers over the centuries, it gradually came to resemble other parts of the world in its customs. Today, many African countries have adopted the traditions of gift giving, and it has become a key component of relationships in all African societies. Giving gifts in Africa is more than just a small token of appreciation. It is a practice, a way of identity and an element of culture. It could also be a symbol of the warmth and friendship you share with someone, or their willingness to put peoples’ needs above their own.
Africans give gifts at weddings, Thanksgiving Services, Ordination Services, Pastor’s Day, St. Valentine’s Day, Birthdays, Naming Ceremonies, House warmings, Work Anniversary, Graduations, Child Dedication and at times, for no reason at all. As a matter of fact, when young people show respect to adults, it is nothing unusual, if they get wads of cash in return for being good children. Gift giving in African cultures is meant to be an expression of love, respect, and appreciation. It is also thought to bring good luck and ward off evil spirits.
There are many different types of gifts that are given in Africa, some of which include a bottle of wine, food, cash, e.t.c. However, the best type of gifts to give in Africa is something that is useful and practical, that is why it’s important to buy a gift that will mean something special to the person receiving it. In the western culture, when you give a gift, there’s a certain expectation of reciprocity. But in African cultures where gifting is an inherent part of the culture, this rule doesn’t apply. The idea behind these gifts is not to have an obligation fulfilled but rather to build and strengthen family bonds, friendships and business ties.
When gifting an African, there is always a fine line to thread; it can either make or break your connection with the recipient. This is one of the reasons why financial presents are always preferable, but what do you do if you know you can’t offer cash based on the personality of the person you’re presenting or if you believe you should provide a more significant and thought-provoking gift? I guess this is when gift cards come into play. You can never go wrong with an open-ended present. When the gift card is used, you give the recipient the opportunity to choose what they truly desire.
The exchange of gifts is a universal practice all over the world, with different cultures having different protocols when it comes to gift-giving. There are many other wonderful cultural elements of African gifting culture that we would explore further in the future, but for now I’d like to leave you with my overall opinion that there is something inherently beautiful and wonderful about gifting culture in Africa; it lies in the thought, the intentionality and expression of love.
Go ahead and show someone some love this week!
