BBNAIJA’s Impact on Cable Subscriptions (Refill Services) in Nigeria
The first season of the Big Brother Naija show aired in Nigeria in 2006. Over the years, the show has stolen the hearts of most Nigerians.
It has created a buzz, especially in the social media space, hence creating a high level of engagement in voting, followership, and viewership among the Nigerian youths in particular, who consistently devote their time to watch the show throughout the 90 days it featured on MultiChoice’s DStv and GOtv platforms.
Each season’s buzz has impacted drastically on the television viewing culture of Nigerians. You see a lot of people rushing to update their cable subscriptions just to catch up with the show.
On Showmax last year, the show broke the record of the platform’s most-watched live entertainment show within the first month.
And as the show for this year 2021 draws near, there’s the need for every household to subscribe, and that’s where Glover Refill service comes into play.
With Glover Refill service, it’s easier to subscribe for Multichoice’s cable TV (DStv and GOtv) and video-on-demand (Showmax) platforms.
It is a convenient way for users to subscribe and catch up on their favorite shows.
I hope you have your subscription ready for the next season of the BBNaija show because we’ve left behind a surprise for you.
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